Few business stories are as compelling and transformative as Krystal Covington’s. From her roots as a career publicist in the USA to co-founding Shofar Business Consultants in Namibia, Krystal’s journey is a powerful example of the impact that following one’s spiritual calling and embracing a global perspective can have on a career.
Krystal’s career began in the bustling arenas of public relations and women’s leadership, where she honed her skills by mentoring small business owners and speaking at various national events. Her expertise in these roles didn’t just build brands; it helped empower entrepreneurs across the United States. However, it was a deeper, spiritual calling that eventually led her to Namibia, shifting her focus from local empowerment to global innovation.
At the heart of Krystal’s move was a desire to redefine what it means to be location-independent. Shofar Business Consultants, the venture she co-founded upon relocating, is not just a business consultancy. It’s a resource for those dreaming of becoming expats, offering guidance on how to build sustainable businesses abroad. Whether it’s investing in an existing entity or nurturing a fledgling idea, Krystal’s approach is designed to encourage longevity and success in the dynamic African market.
The transition to a new country came with its fair share of challenges, notably the bureaucratic maze of obtaining a visa and integrating into the local culture. Yet, these obstacles were met with the same strategic acumen that marked her previous successes. Through continuous learning and local engagement, Krystal has turned challenges into opportunities for growth and connection.
What sets Krystal apart is her innovative use of AI technology in business strategies. Her expertise enables entrepreneurs to leverage AI for tasks ranging from sales strategies and email marketing to advertising and public relations, potentially accelerating their growth and efficiency.
Krystal’s unique perspective is also shaped by personal health transformations influenced by biblical teachings. Revisiting her spiritual roots led to substantial lifestyle changes, including dietary shifts and regular fasting, which improved her health and stress levels. This holistic approach to life and business is something she passionately shares, hoping to inspire others to find their rhythm in work and wellness.
Her achievements have not gone unnoticed. Featured in Forbes for her influential women’s organization and recognized as a 40 under 40 leader by the Denver Business Journal, Krystal’s impact resonates beyond her immediate circle. Her appearances across various media platforms further reinforce her role as a thought leader in business and lifestyle transformation.
Looking ahead, Krystal envisions a future where her consultancy acts as a connecting link between Namibian and American enterprises. Her goal is not just to be an active participant but a shareholder in a network of thriving businesses, fostering a bridge between Africa and the global diaspora. This vision is driven by a recognition of Africa’s growing role on the world stage, fueled by its vast resources and emerging opportunities.
Krystal’s story is not just one of business acumen but of a profound personal journey that encourages others to listen to their inner voices and dare to dream big. Her life and career are a powerful reminder that with a solid plan, patience, and wise investments, anyone can alter their life’s trajectory and achieve freedom and success.
For those inspired by Krystal’s story and looking to embark on their own expatriate journey or invest in Africa’s promising future, Shofar Business Consultants stands ready to guide the way. With Krystal Covington at the helm, the path to global entrepreneurship and interconnected growth becomes more accessible.
Follow her journey and the impact of Shofar Business Consultants on Instagram @alnuryahnamibia, Facebook Shofar Business Consultants, and TikTok @alnuryahnamibia.
Published by Anne C.
