Why not have your ads do more work for you? With paid ads appearing everywhere, leveraging their potential to drive organic traffic and conversions can be a game-changer. Grant Lira and Gavin Lira, the innovative minds behind The Empathy Firm, offer invaluable advice on enhancing your paid ads by effectively using online media features.

Understanding the Power of Research

You might notice a spike in your website’s organic traffic when running paid ads on platforms like Facebook, Instagram, TikTok, or YouTube. This happens because potential clients often prefer to research your company before making contact. They see your ad, become interested, and then Google your name to learn more. This is where your online media presence becomes crucial.

Ensuring that credible and positive information appears in search results is critical. Prospects often use search terms like “YOUR COMPANY NAME” or “YOUR COMPANY NAME Reviews.” When these searches yield high-ranking articles and positive reviews, it boosts your credibility, increases attention, and ultimately lowers your cost per acquisition.

Leveraging Media Features in Your Ads

To maximize the impact of your ads, incorporating media features can make a significant difference. Here are some tactical tips from Gavin Lira:

Visual Elements

1. Highlight Major Publications: If you’ve been featured in prestigious publications like Forbes, Entrepreneur, or USA Today, include an “As Seen On Forbes” badge in the bottom right corner of your ad creative. This can be effective for both video and photo ads.
2. Showcase Screenshots: In video ads, mention your features in major publications and include screenshots of these articles. For example, saying, “And this is the same system that got us featured in Forbes” while displaying the article can add credibility and visual appeal.
3. Utilize Podcast Clips: If you’ve been on notable podcasts, use clips from these episodes in your ads. This is especially effective if your target audience recognizes the podcaster, adding familiarity and trust.

Crafting Compelling Copy

1. Quote Recognized Sources: Use quotes from significant publications or notable podcast hosts in your ad copy. For instance, “This is why our 6-step system is getting national recognition. Here’s what Forbes had to say about us: ‘This can best be achieved through a six-step process that industry leaders Kat Maningo, Grant Lira, and Gavin Lira from The Empathy Firm have used to help create notable personal brands.'”
2. Reference Podcasts: When mentioning podcasts, provide context and highlight the recognition you’ve received. For example, “This is the same process I’ve discussed on the top 100 ranked podcast, PODCAST_NAME.”

Optimizing Landing Pages

Including an “As Seen On” section on your landing pages can significantly improve conversion rates. Display logos of medium to large publications and podcasts featuring your company. This visual endorsement enhances credibility and persuades visitors to take action.

Why This Strategy Works

People trust third-party validation. When potential clients see that reputable sources have acknowledged your company, it builds trust and reassures them of your legitimacy. This strategy turns ads into powerful tools that attract attention and convert interest into action.

Final Thoughts

Enhancing paid ads with media features is not just about adding bells and whistles but strategically building trust and credibility. Gavin Lira of The Empathy Firm emphasizes that this approach can lead to more effective ads, higher conversion rates, and greater success in your marketing efforts.

By implementing these insights, you can transform your paid ads into powerful assets that drive organic traffic, build credibility, and convert leads more effectively. Take a page from Gavin Lira’s playbook and leverage your media features in your ads today.

Published By: Aize Perez