Christal Sundstrom, the founder of Lumis, has built her brand on a foundation of authenticity and honesty. With over 16 years in the skincare industry, Christal’s approach goes beyond selling products; it’s about building trust and delivering genuine results.
The Birth of Lumis: A Personal Journey
Christal’s journey into the skincare industry was unconventional. Initially working in the corporate sector, she decided to stay home when her son was born. Her husband suggested she open a spa, recognizing her genuine care for people. What began as a business venture evolved into a passionate commitment to skincare. Christal’s firsthand experience in her treatment room allowed her to understand clients’ needs deeply, shaping the authenticity that defines Lumis today.
Authenticity, Honesty, and Dedication
Authenticity, honesty, and dedication are the core values that drive Lumis. Christal believes in being true to herself and her clients. She emphasizes that her products are a reflection of her commitment to quality and effectiveness. Unlike many brands that prioritize marketing over substance, Lumis stands out for its genuine approach to skincare.
The Importance of Authenticity in Skincare
In an industry filled with exaggerated claims and overhyped products, authenticity is crucial. Christal’s authenticity is evident in her product formulations, customer interactions, and business practices. She ensures that Lumis products deliver on their promises by using scientifically-backed ingredients and rigorous testing.
Christal is transparent about the ingredients used in Lumis products, choosing each for its proven benefits and providing detailed information about how they work. This transparency builds trust with her customers, who can be confident that they are using safe and effective products.
Lumis avoids misleading marketing tactics, with Christal believing in setting realistic expectations for her products. Instead of promising overnight miracles, she educates her customers about the importance of consistent skincare routines and the time it takes to see real results. Valuing her customers’ feedback, Christal continuously works to improve her products based on their needs, engaging with clients personally to ensure their concerns are addressed and they feel valued.
Building a Community of Trust
One of Christal’s primary goals with Lumis is to create a community where customers feel supported and informed. She recognizes that skincare is not just about products but also about education and empowerment. By fostering a community of trust, Christal helps her clients make informed decisions about their skincare routines.
Lumis provides educational resources to help customers understand their skin and how to care for it, sharing knowledge through blogs, social media, and consultations to ensure clients have access to accurate and helpful information.
Christal engages with her customers through various platforms, offering personalized advice and support, which helps build a strong connection with her clients and reinforces the authenticity of the brand.
The Role of Experience and Passion
Christal’s extensive experience and passion for skincare are evident in every aspect of Lumis. With a background that includes running a spa and working directly with clients, she has a deep understanding of what works and what doesn’t. This hands-on experience has shaped her approach to product development and customer service.
Christal is involved in every step of the product development process, from selecting ingredients to testing formulations, ensuring that each product meets her high standards. Her personal commitment to her clients sets Lumis apart as she is not just a business owner but a dedicated skincare professional who genuinely cares about her clients’ well-being. This commitment is reflected in the quality of her products and the level of service she provides.
Future Vision: Expanding with Integrity
Looking ahead, Christal plans to expand Lumis while maintaining the authenticity that defines the brand. She aims to introduce new products and reach a broader audience, including men and teenagers, understanding that different demographics have unique skincare needs and committing to addressing them with the same level of dedication and authenticity.
As Lumis grows, Christal remains focused on maintaining the personal touch that her customers appreciate. She plans to continue engaging with her clients and providing the high level of support that has become a hallmark of the brand, ensuring that Lumis continues to cater to diverse needs while upholding the values of honesty and transparency.
Conclusion
Christal Sundstrom’s Lumis stands out in the skincare industry for its unwavering commitment to authenticity. By prioritizing honesty, transparency, and customer satisfaction, Christal has built a brand that people can trust. As she continues to expand Lumis, her dedication to these core values ensures that the brand will remain a beacon of integrity in a crowded market.
Published by: Nelly Chavez
