By: PR Team Cloud Realty
For Kim Niles, real estate has always been about helping clients find a house and a true sense of home. With tools like 3D virtual tours and sweeping drone footage, she’s taking that mission to the next level, allowing clients to get a complete feel for a property—often from hundreds or thousands of miles away. “It’s more than just pictures,” she says. “The goal is for clients to experience the property, its landscape, its views, and the entire neighborhood from the screen, so they know if it feels right.”
Niles is mindful, too, that technology can be daunting, especially for buyers not used to immersive online tools. She has streamlined the experience by ensuring clients can easily access digital content with just a few clicks. “It’s become relatively straightforward,” she says. “If they can get online, they can view the photos, videos, and drone footage attached to the listing. And as platforms grow more intuitive, the entire experience will feel effortless for everyone.” Niles sees this as the future of real estate marketing, where digital tools become an integral, accessible part of every listing.
In the past year, Niles has noticed an increase in out-of-state clients leaning on virtual tours to narrow down properties before visiting homes in person. “Recently, a client from New York and I went through a list of potential homes remotely,” she recounts. By examining 3D tours, drone videos, and property details online, they could eliminate homes that didn’t match their vision. When her clients arrived for a two-day visit, they only viewed truly promising properties, ultimately making an offer before returning to New York. “With digital tools, we can maximize efficiency, making it simpler for agents and buyers,” she says.
Niles recognizes that while the digital approach is evolving, there remains a unique value in viewing a property firsthand. “Even though you can see everything virtually, there’s a feeling buyers are looking for when they step inside,” she notes. “Buying a home is one of life’s important decisions, and many clients want to be there in person before making a choice.” For her, these digital tools are complementary rather than replacements, bridging gaps in the house-hunting journey and simplifying the decision-making process.
As an agent, Niles views technology as a partner in her work, enhancing her service level. With 3D and aerial visuals, she can market properties to wider audiences, adding dimensions of detail that resonate with potential buyers. “It’s like an extension of the agent,” she says. “We can present homes with cutting-edge marketing, drawing more eyes to the listing, which benefits the sellers.”
By integrating cutting-edge technology with a personalized touch, Niles redefines the modern real estate agent’s role, balancing digital expertise with genuine connection. This approach allows Niles to anticipate clients’ needs, providing immersive virtual tours and tailored experiences that foster a sense of belonging—making clients feel at home well before closing day.
Published by: Holy Minoza
