By: Joshua Finley
Innovators like Marvin Tiebout see technology as a powerful tool for building a more sustainable future. As founder of the food app Snap2Cook, Marvin believes artificial intelligence can transform behaviors around food and reduce waste. His mission is to educate users, provide easy access to recipes, and forge connections with impactful organizations.
Tackling Food Waste in Today’s System
According to Marvin, excessive waste is one of the biggest problems plaguing the current food industry. From farm to table, staggering amounts of food are discarded or left to rot.
“We want to emphasize that Snap2Cook is there to actually help people reduce costs and we get rid of waste, reduced food waste,” Marvin stated.
Issues arise from overproduction, inefficient transportation and storage, and consumer behaviors. At the retail level alone, Marvin noted how promotions like “buy one get one free” incentivize people to buy more than they need. A lack of creative recipes for leftovers mean much of this ends up in the trash.
Multinational food corporations further compound the problem through lobbying, advertising, and normalization of processed foods. Marvin believes reversing this requires better education about real, fresh ingredients.
Using AI to Drive Sustainable Food Practices
As an AI pioneer in the food space, Marvin sees enormous potential for technology to address these systemic waste issues. Apps like Snap2Cook can counteract the power of big food companies by putting knowledge directly in the hands of consumers.
“What we’ve done is create a module that recognizes fresh food ingredients,” Marvin explained regarding their specialized AI.
By providing information about nutritional values, origins, and uses for various foods, Marvin believes Snap2Cook empowers people to make more thoughtful choices. This knowledge drives better consumption and reuse habits to cut down on waste.
Features in development will further enhance this mission. For example, Snap2Cook is exploring adding direct ordering of recipe ingredients through partnerships. Marvin said this will allow “planning your meals, and then whatever food you want for the recipes, you can have that food delivered.”
Streamlining cooking in this way improves efficiency and reduces wasted ingredients. Marvin sees a future where technology can anticipate needs and customize recipes and shopping.
Fostering Collaboration for Greater Impact
While technology opens promising doors, Marvin believes collaboration is crucial for creating real change. He envisions major partnerships with organizations committed to eliminating food waste and insecurity.
“We’re looking at trying to bring on commercial partners so we can work with the likes of OzHarvest, Feed America, and charities like that,” Marvin revealed. “We can actually start doing things with charitable organizations to help families in need.”
By aligning with credible groups already doing critical work, Snap2Cook can maximize its impact. Marvin feels focusing narrowly on profits would undermine their larger sustainability goals.
“We’re all about sustainability, helping people – that’s the whole point of it,” he emphasized.
Inspiring Change Through Engagement
With a generation more aware of social and environmental issues, Marvin sees young people leading the charge towards sustainable futures. Tools like Snap2Cook can provide accessible entry points into activism.
Marvin has already witnessed this firsthand through his son’s embrace of the app. “It gives him instructions and he’s turning into quite a little chef,” he proudly recalled. By getting kids engaged in cooking their own food, Snap2Cook makes sustainability tangible and fun. It also cultivates real-world skills for making positive change.
Marvin believes this hands-on approach is vital for mobilizing youth. “It’s using modern technology that interests them because it’s modern,” he said. “If it wasn’t technology, I don’t think they’d be as interested.”
By leveraging technology for social good, Marvin Tiebout offers an inspiring model of using innovation to empower people. Through continuing education and smart partnerships, Snap2Cook aims to create lasting change around food sustainability.
Visit Marvin’s website or check out his LinkedIn profile to learn more about him and Snap2Cook.
Published By: Aize Perez