By: Natalie Johnson
In an era where connections shape careers, opportunities, and industry evolution; few embody the power of networking as strategically and effortlessly as Amaka Ndirika. The dynamic CEO of Sign for Success, a bespoke management consultancy firm, Amaka has built an empire not only on marketing expertise—but on her unrivaled ability to connect the right people at the right time.
Her management consultancy firm has become synonymous with global access. Clients don’t just receive strategy—they gain entry. With a client portfolio that spans major global markets, Sign for Success operates at the intersection of influence and execution, leveraging Tracey’s vast network to open doors that would otherwise remain closed.
Amaka’s secret? Networking with intention. “There’s a difference between being connected and being usefully connected,” Amaka explains. “It’s not about how many business cards you collect. It’s about how many tables you’re actually invited to—and who you bring with you.”
From the bustling corridors of the World Economic Forum in Davos to the glimmering creativity of the Cannes Lions International Festival, and the high-stakes stage of Web Summit Lisbon, Amaka’s name has become a fixture on the global events circuit. But she’s not just attending—she’s representing.
Her firm’s flagship offering, Sign for Success, is a subscription-based platform designed to strategically position brands and individuals at major global events. It provides a robust international calendar of key industry activations while also managing on-the-ground representation for clients who can’t attend in person.
“We understand that visibility is currency,” Amaka says. “And not everyone has the bandwidth to be everywhere. That’s where we come in. We attend with purpose, make strategic introductions, and ensure our clients are represented at the highest levels.” It’s centred around having presence in multiple places and representing clients to increase visibility and being impactful in each room she possesses.
In a world that still undervalues soft power, Amaka has weaponized the art of meaningful engagement. The results speak for themselves! Her consultancy has brokered multi-million-dollar partnerships, launched brands in new international markets, and helped C-suite executives secure keynote slots at some of the world’s prestigious conferences. She has secured investment, facilitated key introductions as a key bridge between businesses and clients and importantly has ensured she leaves a mark with every relationship formed.
Her methodology is part science, part instinct. The science lies in the data—an ever-growing repository of decision-makers, policy influencers, VCs, marketing leaders, and media contacts that she has cultivated over years. The instinct is Amaka herself. With a background in digital strategy, brand partnerships, and stakeholder engagement, she brings an almost intuitive understanding of people, timing, and momentum.
“I treat introductions like investments,” she notes. “You don’t just connect people to impress them. You connect people to activate value—for both sides.”
This philosophy is more evident in the firm’s concierge-style client experience. Beyond the usual strategy decks and status meetings, Sign for Success builds custom event roadmaps that align with each client’s goals—whether they’re looking to scale their company, elevate their personal brand, or explore acquisition conversations.
And it’s not just the high-powered clients who benefit. Amaka is equally committed to emerging talent and underrepresented voices in the marketing and tech industries. She often uses her access to bring in young founders, women executives, and creatives from a global standpoint into rooms they might never reach on their own.
That intentionality has led to invitations for Amaka herself. She’s graced stages as a speaker, moderator, and panelist—bringing sharp insights into brand-building, equity in business, and global marketing trends. At Web Summit Lisbon- the largest tech conference in Europe, she captivated a room full of tech entrepreneurs by reframing networking not as a transactional tool, but as a long-term relationship strategy.
The ethos of Sign for Success is as much about amplifying as it is about accelerating. In Amaka’s words, “We’re here to make sure the right people know your name before you even step into the room.”
In an industry obsessed with scale, Ndirika’s model is a refreshing return to depth. Her impact isn’t in the number of emails sent or hands shaken—it’s in the alliances forged, the deals brokered, and the reputations built.
As global industries become more crowded and increasingly digital, authentic relationships remain one of the valuable currencies in business. And few know how to trade in that currency better than Amaka Ndirika.
For those looking to make meaningful progress in marketing, tech, or business leadership, the lesson is clear: don’t just grow your network—nurture it. And when in doubt, Sign for Success might just be your best first step.
Disclaimer: The information provided in the article is for general informational purposes only. While efforts have been made to ensure the accuracy of the content, no representations or warranties are made regarding the completeness or reliability of the information. Readers are encouraged to do their own research and consult with professionals for advice suited to their needs.
