For many professional athletes, the roar of the crowd and the pulse of competition become the rhythm of life itself. The adrenaline of game day, the structure of rigorous training schedules, and the camaraderie of teammates shape not only their careers but their identities. Their days are filled with discipline, purpose, and public recognition. But what happens when the stadium lights go dark? When the gloves come off, the skates are hung up, and the world seems to move on without them?
The transition from active competition to retirement can be profoundly difficult. According to research, more than a third of retired athletes struggle with anxiety, depression, or a loss of identity. Many experience a void where their sport once gave them direction and meaning. In some cases, financial instability follows. While peak earnings may have been high during an athlete’s career, mismanagement, lack of financial education, and short career spans can leave former pros vulnerable. Fame fades quickly, but the responsibilities of life—bills, family, health—remain.
The story of former boxing champion Rocky Lockridge serves as a cautionary tale. A celebrated fighter in his prime, he eventually faced homelessness, addiction, and declining health. He became a viral meme, but behind that moment was a man abandoned by the very system that once cheered him on. His story, and those like it, highlight a critical gap in support for athletes after the game ends.
This is where 369 Sports & Entertainment steps in with a different approach.
Founded and led by Robert Mazin, a former professional hockey player and national team athlete, 369 Sports offers more than traditional athlete management. It’s not just about contracts, endorsements, or media appearances. It’s about equipping athletes with the mindset and tools to build sustainable, purpose-driven lives beyond the game.
Mazin’s own experience informs the agency’s mission. Born in Latvia and having played across Europe and North America, he knows what it feels like to leave the rink and question what comes next. Instead of simply moving on, he dedicated his life to helping other athletes navigate this crucial transition. His vision: to help athletes see sport not as their entire identity, but as a chapter in a much bigger story.
“Sport is a career, yes,” Mazin says. “But more importantly, it’s a path to becoming who you are. We train bodies, but we must also shape minds and spirits.”
At 369 Sports, athletes receive support in financial literacy, mental health, career planning, business mentorship, and more. They are challenged to ask the bigger questions: What impact can I make outside the game? What legacy do I want to leave?
Because there is life after sports. And with the right foundation, it can be even more fulfilling than what came before.
As Robert Mazin often reminds his clients:
Sport is not your life, it’s an instrument in your life.
To learn more about 369 Sports and Entertainment, visit them on Instagram @369.ent
