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Robert J. Smith, MFA to Co-Author Book on Implementing Proven Influence and Persuasion Strategies with Co-Founding Members of The Cialdini Institute

Robert J. Smith, MFA to Co-Author Book on Implementing Proven Influence and Persuasion Strategies with Co-Founding Members of The Cialdini Institute
Photo Courtesy: Adam Ayash, Photo Owned by Robert J. Smith Productions

By Kent Clark

Robert J. Smith, BBA, MFA, the renowned author and business expert behind Smith Profits, A Robert J. Smith Productions Company, is embarking on an exciting new project. Having achieved remarkable success in the financial industry by implementing strategies from Robert B. Cialdini, Ph.D.’s influential book “Influence: The Psychology of Persuasion,” Smith is now forming a group of co-authors who are all founding members of The Cialdini Institute. Together, they will write a book that delves into their personal experiences and how they mastered these time-tested strategies.

Smith’s own path to success is a testament to the power of these techniques. With a deep understanding of Factual StorytellingÔ and the principles outlined in Cialdini’s masterpiece, he ranked #1 worldwide in production with financial giants such as Mutual of New York (MONY), AXA Financial, and The Equitable. Now, he aims to share his knowledge with others so they too can reach the pinnacle of their industries.

The upcoming book will explore how individuals can implement these proven strategies to achieve #1 rankings in their chosen professions or industries. Drawing upon the expertise and insights from peer authors around the world, this collaborative effort promises to be a valuable resource for anyone seeking to enhance their persuasion skills.

Scheduled for release in the second quarter of 2024, the book will be available for purchase at popular retailers such as Barnes & Noble, Amazon, Google Books, and more. Readers can expect an informative and inspiring exploration of Cialdini’s seven principles of persuasion:

1. Reciprocity: The concept that people feel obliged to give back when they have received something from others.
2. Scarcity: The allure of wanting what is perceived as rare or limited.
3. Authority: The tendency to follow the lead of credible and knowledgeable experts.
4. Consistency: The desire to remain true to one’s word and maintain consistency in actions and beliefs.
5. Liking: The inclination to say “Yes” and do business with people we know and trust.
6. Social Proof: The tendency to look to others’ actions and behaviors when uncertain about what to do.
7. Unity: The preference for doing business with those who are similar to us.

In addition to exploring these principles, the book will also showcase the successes achieved by Smith and his fellow Cialdini Institute Founding Members for both themselves, and their clients across various professions, industries, and countries.

Every one of Smith’s co-authors is also a Cialdini Certified Professional who has demonstrated mastery of the principles is Cialdini’s original book as well as his subsequent studies and writings. Cialdini’s works have sold in excess of eight million copies worldwide. “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, Founder and President of Genius Network and Piranha Marketing

In his third decade of success employing Cialdini’s Principles of Influence and Persuasion, Smith stresses actionable strategies that he has created for his client’s success. Now, he has brought his peers in to share their action strategies and client successes in this new book, destined to be a #1 bestseller.

For those eager to learn more about Robert J. Smith’s work, his official website ( provides a wealth of information about his expertise in influence and persuasion strategies. Visitors can also explore Smith Profits (, which offers valuable resources for individuals looking to enhance their sales skills.

To stay updated on Robert J. Smith’s latest projects, including the upcoming book release, readers can visit his official website or connect with him through various social media platforms such as LinkedIn ( and YouTube ( For those interested in his work in the film industry, they can explore his profile on IMDb (

With Robert J. Smith at the helm alongside esteemed co-authors from The Cialdini Institute, this upcoming book promises to be an invaluable guide for anyone seeking to implement the proven strategies of influence and persuasion. Stay tuned for its release in the second quarter of 2024, as it is set to revolutionize the way individuals approach their professions and industries, ultimately propelling them toward #1 rankings.

Published by: Aly Cinco

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