By: Lifestyle Holdings International Limited

A London-born cosmetics company, has grown into a global beauty powerhouse with three flagship brands—Savoo, VE Beauty, and 1B Cosmetics–addressing diverse beauty needs and empowering women worldwide.

Beauty transcends borders, and Lifestyle Holdings International Limited (Lifestyle Holdings) embodies this universal truth. Founded in London with a vision to empower women through beauty and confidence, the company became a significant player in the global cosmetics industry. What began as a dream to address the unique beauty needs of women has evolved into a worldwide enterprise. It is celebrated for three flagship brands—Savoo, VË Beauty Care, and 1B Cosmetics—each addressing unique aspects of women’s beauty routines.

Addressing Personal Beauty Concerns

Lifestyle Holdings is built on the understanding that beauty is personal and unique to every woman. The company recognizes that no two beauty routines are alike, as women face diverse needs influenced by their hair type, skin concerns, and lifestyle preferences. 

This philosophy drives the brand’s mission to develop innovative, high-performance hair care solutions that cater to a wide range of beauty challenges, from hair damage to color vibrancy, while offering cruelty-free and eco-conscious options. 

The Lifestyle Holdings brands provide a comprehensive portfolio of products for holistic beauty care. Each brand is designed to solve distinct concerns while complementing one another, making sure women can find everything they need within the Lifestyle Holdings family.

A Trio of Beauty Powerhouses

Each Lifestyle Holdings brand addresses distinct beauty concerns while sharing a common mission: to address hair care challenges and make women feel more comfortable, beautiful, and confident.

Savoo is known for its dermatologically tested, cruelty-free, and natural hair care products. Its hair dye line features the advanced Oil Plex Technology. This breakthrough formulation–luxurious ingredients like caviar extract and essential oils– delivers vibrant, long-lasting color and nourishes and protects hair during the coloring process. This addresses one of the most common concerns associated with hair dyes: damaged hair.  

Savoo’s commitment to hair care goes beyond coloring. It also offers a comprehensive range of vegan hair care solutions, such as nourishing shampoos, conditioners, serums, and masks designed to cater to all hair types and needs. Savoo thoughtfully crafts this product line to address six key hair concerns: damage repair, oil control, color protection, dandruff prevention, hair loss reduction, and overall nourishment.

Through these targeted hair care solutions, Savoo certifies that every customer can find the right products to maintain healthy, beautiful hair. Lifestyle Holdings explains, “Savoo’s mission is to transform hair care by combining bold color with deep nourishment. We want every woman to feel empowered by her hair without the fear of damage that often accompanies such changes.”

VE Beauty takes a fully vegan outlook on hair care solutions, offering plant-based products enriched with natural oils and Avena Protein for vibrant, healthy hair. VE Beauty creates cruelty-free formulations that cater to the growing demand for ethical beauty solutions without compromising quality. The Lifestyle Holdings highlights, “VE Beauty is about more than just hair care. We give women options that are not just good for their hair but also good for the planet.”

1B Cosmetics specializes in pre-and post-plant-based coloring treatments specifically crafted for severely damaged hair. With Tyrosine as a key ingredient, hair care solutions enhance color longevity and actively improve overall hair health. This procedure reduces the need for frequent touch-ups, offering customers a cost-effective solution. 

Additionally, by minimizing the need for repeated coloring, 1B Cosmetics helps protect hair from further damage. It offers a practical and nourishing alternative for maintaining vibrant, healthy locks.

Making Its Mark on the MENA Beauty Industry 

Lifestyle Holdings has grown significantly since its humble beginnings in London. The company’s products are now widely available in physical markets across Iraq. Through thriving online sales channels, it is steadily expanding its presence in the Middle East and North Africa (MENA) region. This is further highlighted in its debut at Beautyworld Middle East 2024, held at the Dubai World Trade Centre from October 28 to 30, 2024. 

Through this three-day beauty and wellness fair, Lifestyle Holdings showcased its best-selling products to 70,000 industry professionals and 2,000 exhibitors from 68 countries, further solidifying its position as a standout beauty brand in the region. 

According to Lifestyle Holdings, the fair also became an opportunity for them to build networks and learn about the latest innovations in the beauty and lifestyle industry, as shared by notable speakers such as beauty entrepreneur Joelle Mardinian and sustainability advocate Sheikh Abdul Aziz bin Ali Al Nuaimi​. 

As Lifestyle Holdings plans to expand its portfolio of products, the knowledge it gains will be valuable for strengthening its strategies and tapping into the possibilities of the current $47 billion market. 

“The Middle Eastern beauty industry is at a pivotal juncture,” said Lifestyle Holdings. “This event allowed us to align our brand with the market’s dynamic energy, connect with key stakeholders, and explore new ways to drive growth and innovation across the region.”

A Trusted Partner in Beauty and Hair Care

Lifestyle Holdings measures its success by the lives it transforms. Its products are designed to solve long-standing hair care challenges, boost confidence, and empower women to feel motivated every day. Lifestyle Holdings also credits this impact to the company’s customer-focused philosophy.

Lifestyle Holdings shares its vision, “We listen to our customers and strive to meet their needs. This makes our products more targeted, creating real-life change and delivering meaningful results.” 

Following its success, the company is preparing to expand further by entering the makeup industry with a vegan and clean makeup line under Savoo. This new venture aligns with the growing demand for eco-conscious beauty solutions and reinforces Lifestyle Holdings’ commitment to sustainability and inclusivity.

Lifestyle Holdings states, “We believe that beauty should be accessible to everyone. From addressing hair concerns to focusing on face and skin, we are excited to reach more customers—from MENA to other parts of the world.”

As Lifestyle Holdings continues its journey from a U.K.-based startup to a global beauty leader, it remains steadfast in its mission to inspire confidence and celebrate individuality. With its trio of innovative brands, dedication to quality, and focus on sustainability, the company solidifies its position in the global beauty industry while empowering women worldwide.

Published by Mark V.